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More campaign details for entry Blind Love:
Brand Name: Movistar
ANA International ECHO Awards Category: SECTOR > TECHNOLOGY AND COMMUNICATION
Engagement Tactics:
Industry Sector: Telecommunications (incl. Internet Services)
Campaign Budget:
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: Faced with the first pandemic Valentine's Day, we created what appeared to be another simple love story. Crafted in a way that was relevant to younger audiences and amplifying our social media campaign, we turned a date that promised untold numbers of physical and virtual sexual encounters into an event that promoted good use of technology, encouraged positive behaviors and helped victims find support on a special platform.
Blind Love
Category
SECTOR > TECHNOLOGY AND COMMUNICATION
Description
Client Company Name: Movistar
Agency Name: Wunderman Thompson Argentina & Dhélet VMLY&R
Country in Market:
- Argentina
Sector: Telecommunications (incl. Internet Services)
Entry Summary:
Faced with the first pandemic Valentine's Day, we created what appeared to be another simple love story. Crafted in a way that was relevant to younger audiences and amplifying our social media campaign, we turned a date that promised untold numbers of physical and virtual sexual encounters into an event that promoted good use of technology, encouraged positive behaviors and helped victims find support on a special platform.
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Client Credits: Movistar
Agency Credits: Wunderman Thompson Argentina & Dhélet VMLY&R
Other Contributors:
Winner Status
- Silver Winner