Client Company Name: Ally Financial

Agency Name: R/GA

Country in Market: 

1. United States

Sector: Banking & Financial Services

Entry Summary: 

Ally’s plantable dollar bill helps first-time investors literally grow their money
To get risk-averse customers excited about the idea of growing their money with Ally Invest, we created and mailed them a dollar bill printed on real seed-infused paper, so they could ‘grow’ their money with zero financial risk. When planted, this unique dollar bill would grow into a bountiful plant, mimicking the experience of growing your money into a bountiful sum with Ally Invest.

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Client Credits: Ally Financial

Kristen Kille

CRM Strategy & Program Development - Sr Manager  ::  Ally Financial :: kristen.kille@ally.com

Kyla Kapers

CRM Strategy & Program Development – Exec Director  ::  Ally Financial :: Kyla.Kapers@Ally.com

Caroline  Sexton

CRM Strategy & Program Development – Sr Specialist  ::  Ally Financial :: Caroline.Sexton@Ally.com

Amanda Pask

CRM Analytics – Manager  ::  Ally Financial :: Amanda.Pask@Ally.com

Agency Credits: R/GA

Andrezza Valentin
Group Executive Creative Director :: R/GA :: andrezza.valentin@rga.com

Jon Klein
Creative Director :: R/GA :: jon.klein@rga.com

Thibault Gerard
Creative Director :: R/GA :: thibault.gerard@rga.com

Lukas Pearson
Sr Copywriter :: R/GA :: lukas.pearson@rga.com

Gage Young
Sr. Art Director :: R/GA ::

Sohee Kim
Senior Designer :: R/GA :: sohee.kim@rga.com

Amanda Wu
Director, Marketing Sciences :: R/GA :: amanda.wu@rga.com

Katie Moran
Account Director :: R/GA :: katie.moran@rga.com

Erica Jensen
Director, Tactile Production :: R/GA :: erica.jensen@rga.com

Jessie Morton
Sr. Producer :: R/GA :: jessie.morton@rga.com

Other Contributors: