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Read more about this case and other ANA International ECHO Awards winning campaigns here. 

More campaign details for entry Deal Your Destiny:

Campaign Dates: 2019-07-21 to 2019-07-28
Brand/Product Name: My McD's
ANA International ECHO Awards Category: SPECIAL > BEST CRM/CUSTOMER LOYALTY CAMPAIGN
Engagement Tactics: 

  1. Email
  2. Website/Microsite (incl. Landing Pages)
  3. Loyalty Program

Industry Sector: Food & Beverage
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: What does your food-ture hold?
Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The campaign gave Canadians an opportunity to control MyMcD’s app offers through a voting mechanic that resulted in over 262,000 votes casted in the pilot area alone. 88% of app users redeemed at least one offer during the campaign period.

Deal Your Destiny

Category

SPECIAL > BEST CRM/CUSTOMER LOYALTY CAMPAIGN

Description

Client Company Name: McDonald's Canada

Agency Name: TrackDDB 

Country: Canada

Sector: Food & Beverage

Entry Summary: 

What does your food-ture hold?
Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The campaign gave Canadians an opportunity to control MyMcD’s app offers through a voting mechanic that resulted in over 262,000 votes casted in the pilot area alone. 88% of app users redeemed at least one offer during the campaign period.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: McDonald's Canada

  • Leila Wong / Digital/CRM Specialisting
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Agency Credits: TrackDDB

  • Beatriz Breves / Creative Director
  • Tadeu Toussaint / Art Director
  • Laura Sadler / Associate Creative Director
  • Paul Tedesco / Managing Director
  • Adam Fraser / Group Account Director
  • Thomas Zukowski / Copywriter
  • Alexander Ieletzky / Copywriter
  • Rose Noble / Account Supervisor
  • Jeremy Ages / Strategist
  • Steph Joudrey / Strategist
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Other Contributors: 

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Winner Status

  • Silver Winner