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Read more about this case and other ANA International ECHO Awards winning campaigns here. 

More campaign details for entry Engineering Hope:

Campaign Dates: July 28 2020 - Oct 1 2020
Brand/Product Name: NI
ANA International ECHO Awards Category: SECTOR > BUSINESS PRODUCTS & SERVICES
Engagement Tactics: 

  1. Video (incl. Digital, Mobile, Tablet)
  2. Branded Content
  3. Website/Microsite (incl. Landing Pages)

Industry Sector: Other
Campaign Budget: $500K – $999K
Market Profile: Both Consumer & B2B
Campaign Website (if provided): https://www.washingtonpost.com/brandstudio/ni/the-calling-of-an-engineer/
Entry Summary: Whoever said B2B content can't bring in business results and cause tears to shed was wrong.

There is no shortage of technology that has already been invented that will change the world, but not all have it. Do not despair. We are engineering hope.

Join us in our story that showcases "The Calling of an Engineer," and this puts us on "The Path to Innovation" that leads to "Hope for the Next Generation."

Engineering Hope

Category

SECTOR > BUSINESS PRODUCTS & SERVICES

Description

Client Company Name: NI

Agency Name: Doremus 

Country: United States

Sector: Other

Entry Summary: 

Whoever said B2B content can't bring in business results and cause tears to shed was wrong.

There is no shortage of technology that has already been invented that will change the world, but not all have it. Do not despair. We are engineering hope.

Join us in our story that showcases "The Calling of an Engineer," and this puts us on "The Path to Innovation" that leads to "Hope for the Next Generation."

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: NI

  • Brad Armstrong / Director, Marketing Content
  • Carla Pineyro-Sublett / CMO
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Agency Credits: Doremus

  • Jerone Abueva / Sr. Account Director
  • Phil Katz / Media Lead
  • Paul Hirsch / Chief Creative Director
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Other Contributors: 

  • Erika Colbertaldo / Program Manager / Washington Post Brand Studio
  • Molly Hunter / Video Director / Washington Post Brand Studio
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Winner Status

  • Bronze Winner